KUALA LUMPUR, Oct 20 ― It’s nearly a yr since Celcom and Digi merged (now referred to as CelcomDigi Berhad) they usually have lastly unveiled a new model logo. The obscure blue and yellow sphere has been remodeled right into a new butterfly with blue and yellow wings. This is the new company model that represents the merged firm but what does it mean for you because the consumer?
CelcomDigi unveils new company branding
According to their official assertion, “Celcom and Digi have been among the many most trusted and most cherished manufacturers in Malaysia for three a long time. The introduction of the new logomark is a key milestone within the firm’s mission post-merger to seek out progressive methods to advancing Malaysians to realize every thing they aspire to and are impressed by.”
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CelcomDigi CEO Datuk Idham Nawawi mentioned “Since the completion of our merger in December 2022, now we have been progressively introducing new providers, options, and innovation. Today, greater than only a new livery, our new company model symbolises a daring new chapter for our prospects, for the nation, and for CDzens who energy our organisation on daily basis. It builds on our model spirit ― “Creating a world impressed by you” ― to embody three elementary ideas: dynamism, ardour for prospects, and excellence.”
He added, “We aspire for CelcomDigi to be a new innovation icon for the nation – an establishment that has the dimensions and sources to be the nation’s digital progress engine, to develop native skills, to develop the native digital ecosystem, and to carry the perfect options, affords, and experiences to our prospects, and to be a model that prospects can belief and depend on within the age of ‘digital-everything’.”
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No modifications to Celcom and Digi client manufacturers and shops for now
Despite the merger, CelcomDigi remains to be sustaining the well-recognised Celcom and Digi manufacturers for shoppers. This means there are nonetheless Celcom and Digi shops, in addition to particular person Celcom (Mega Postpaid, Xpax Prepaid) and Digi (Digi Postpaid, Prepaid Next), branded cell plans. Despite the separate client branding, all 534 shops can serve each Celcom and Digi prospects.
The solely “unified” product providing that we see thus far is CelcomDigi Fibre because the fibre broadband plans have been streamlined for each Celcom and Digi prospects. Following the implementation of the Mandatory Standard on Access Pricing, CelcomDigi has not too long ago revised its fibre broadband pricing with a 100Mbps plan now going for RM99/month.
It remains to be unclear if Celcom and Digi manufacturers will ultimately be streamlined sooner or later but for now, each iconic client manufacturers will stay as is. As a part of the situations set by MCMC for the merger, Celcom and Digi merchandise have to be positioned underneath a single company model. Perhaps, this situation has been fulfilled so long as their current merchandise carry the new CelcomDigi butterfly logo along with the Celcom and Digi manufacturers.
CelcomDigi embarks on an enormous community train
As introduced earlier, CelcomDigi is embarking on an enormous community modernisation train which has been described as the most important community deployment undertaking in Malaysia involving 18,000 websites. With Celcom and Digi every having about 12,000 websites earlier than the merger, CelcomDigi goals to have 16,000 to 18,000 websites which might be accessible by each Celcom and Digi prospects after it completes its community integration. That’s an additional 4,000 websites {that a} single Celcom or Digi buyer has entry to.
CelcomDigi has partnered with Huawei and ZTE for this undertaking which goals to construct the most important 4G community in Malaysia with the most recent LTE and 5G-ready applied sciences. According to CelcomDigi, prospects can sit up for wider inhabitants protection, constant community high quality and improved 4G speeds with the community modernisation train. It goals to extend inhabitants protection from 96-98 per cent and to extend the common 4G obtain speeds to 45Mbps.
During the final quarter replace, CelcomDigi mentioned that the community modernisation plans are on monitor and shoppers are already experiencing over 50Mbps downloads on the merged community. It was reported that CelcomDigi plans to re-invest 15-18 per cent of its complete income in CAPEX to help the community improve programme. ― eNM
