APPLE has decreased orders for the brand new Vision Pro headset previous to its worldwide launch, in anticipation of lower-than-expected demand.
Apple analyst Ming-Chi Kuo stated the corporate is already slashing its cargo forecast for 2024 and has since re-evaluating plans for future fashions, as reported by The Verge.
While the Vision Pro has impressed early adopters with its technical capabilities, it has not been sufficient to retain all prospects past the return interval.
The $3,500 (RM16,716) price ticket for the system appears to have deterred potential consumers greater than anticipated with Apple now anticipates promoting solely 400,000 to 450,000 models in 2024, a quantity beneath the preliminary estimate of 700,000 to 800,000.
Apple’s efficiency with the Vision Pro might have broader implications for the business as a pioneer within the new product markets however Kuo steered that the lower-than-expected demand might hinder the adoption of sure VR and AR-specific parts, resembling Micro OLED shows, for mass production in different units.
With this sudden downturn, Apple is revising its headset roadmap, doubtlessly delaying the discharge of a extra reasonably priced combined actuality headset past 2025, if it proceeds in any respect.
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