Apple’s smartphone shipments dropped about 10% within the first quarter of 2024, damage by intensifying competitors by Android smartphone makers aiming for the top spot, information from analysis agency IDC confirmed on Sunday.
Global smartphone shipments elevated 7.8% to 289.4 million items throughout January-March, with Samsung, at 20.8% market share, clinching the top phonemaker spot from Apple.
The iPhone-maker’s steep gross sales decline comes after its sturdy efficiency within the December quarter when it overtook Samsung as the world’s No.1 cellphone maker. It’s again to the second spot, with 17.3% market share, as Chinese manufacturers such as Huawei achieve market share.
Xiaomi, one among China’s top smartphone makers, occupied the third place with a market share of 14.1% through the first quarter.
South Korea’s Samsung, which launched its newest flagship smartphone lineup – Galaxy S24 sequence – to start with of the 12 months, shipped greater than 60 million telephones through the interval.
Global gross sales of Galaxy S24 smartphones jumped 8%, in contrast to final 12 months’s Galaxy S23 sequence throughout their first three weeks of availability, information supplier Counterpoint beforehand stated.
In the primary quarter, Apple shipped 50.1 million iPhones, down from 55.4 million items it shipped identical interval final 12 months, in accordance to IDC.
Apple’s smartphone shipments in China shrank 2.1% within the remaining quarter of 2023 from a 12 months earlier.
The drop underscores the challenges going through the U.S. agency in its third largest market, as some Chinese firms and authorities companies restrict staff’ use of Apple gadgets, a measure that mirrors U.S. authorities restrictions on Chinese apps on safety grounds.
The Cupertino, California-based firm in June will maintain its Worldwide Developers Conference (WWDC), the place it would spotlight updates to the software program powering iPhones, iPads, and different Apple gadgets.
Investors are carefully expecting updates on synthetic intelligence improvement at Apple, which has to date spoken little about incorporating the AI know-how into its gadgets. The firm earlier this 12 months misplaced the crown as the world’s most beneficial firm to Microsoft. (Reporting by Mrinmay Dey in Bengaluru; Editing by Rashmi Aich).
