PETALING JAYA: YouTube is probably the most watched video service for Malaysians, in keeping with a survey by Kantar, which is a is a worldwide knowledge, insights, and consulting firm primarily based in London.
The survey discovered that YouTube is the top selection for Malaysians because it permits them to entry all kinds of content material varieties equivalent to quick, lengthy or dwell movies, in addition to for content material they will’t discover anyplace else, Google Malaysia mentioned in a press launch in the present day.
“Globally, over 500 hours of content material is uploaded on YouTube each minute. And in the present day, extra hours of content material are created than ever earlier than. In Malaysia, over seven million individuals streamed YouTube on their Connected TV, making it the quickest rising display within the final 5 years,” Loh Ben Jern, Head of YouTube Malaysia mentioned.
“We have additionally seen an explosion of Shorts – simply final yr we noticed 50 billion each day views. Today, I’m proud to share that YouTube Shorts has hit 70 billion views globally each 24 hours, a 40% improve in lower than a yr, and common each day views in Southeast Asia grew by over 130% year-on-year.
“Yet among the many tons of of video content material and channels obtainable, Malaysians proceed to decide on YouTube. We consider it’s as a result of YouTube does all of it. Whether it’s a quick six-second video or a two-hour podcast, YouTube works seamlessly throughout units – from cellular to the largest display in the home. And we’re humbled to be taught that YouTube stays the most-watched and most-loved video platform for Malaysians in a world the place they will watch something.”
Loh was talking at “YouTube Works for Malaysia 2023” which was held final evening. At the occasion, YouTube unveiled the winners of “Best of Malaysia” YouTube Works Awards and the 9 finalists that shall be representing Malaysia on the first-ever regional “YouTube Works Awards Southeast Asia 2023”, which shall be held in Jakarta tomorrow (Oct 12).
The “Best of Malaysia” winners of the YouTube Works Awards had been unveiled. In its eighth yr, manufacturers are competing throughout eight classes on the Southeast Asia degree.
Three winners from the pool of 9 finalists had been chosen because the “Best of Malaysia”, with U Mobile taking house the primary place with its Chinese New Year 2023 marketing campaign – The Grand Love, a heartwarming story to attach the older and youthful generations collectively via the purest type of a grand love by way of new expertise.
The second place goes to sooka Malaysia for its Liga Malaysia 2023 Campaign Relaunch and third place belongs to Sunsilk Malaysia which creatively tapped into the hype of Blackpink’s live performance in Malaysia to attach with their Gen Z viewers.
These profitable campaigns have demonstrated excellent creativity in varied elements, together with planning storytelling, forging strategic and inventive partnerships between manufacturers and content material creators, and successfully using YouTube’s capabilities to interact goal audiences whereas delivering tangible enterprise outcomes.
Here are the listing of Malaysia finalists who shall be representing Malaysia on the YouTube Works Awards Southeast Asia 2023:
The Big Bang
McDonald’s – #McDDoDaDip Chicken McNuggets
sooka Malaysia – sooka Liga Malaysia 2023 Campaign Relaunch
The Long and Short
McDonald’s – #McDDoDaDip Chicken McNuggets
Berocca – BerSahur Bersama Berocca
The Collaborator
Sunsilk Malaysia – Fandom First : Sunsilk Owning the fandom x Blackpink Standing out in Culture
The Fire Starter
U Mobile – U Mobile presents The Grand Love for CNY 2023
Berocca – BerSahur Bersama Berocca
The Changemaker
Colgate – Colgate Smile Strong
MR.DIY – The Rude Girl
The Connected Canvas
McDonald’s – Best Burger
Hong Leong Bank – Going 1-2-3 with HLB Connect!
