KUALA LUMPUR, Jan 18 — The Exchange TRX is prepared to fete its first Lunar New Year by celebrating one in every of historic China’s most-prized discoveries, the common-or-garden silk.
Invented in China some 5,000 years in the past, silk as soon as solid cultural, civilisational and commerce ties between the East and the West.
As a tribute to the fragile cloth, The Exchange TRX has put in an intricately-crafted large revolving silk lantern on the Central Exchange on the bottom flooring.
Around the large silk lantern, conventional silk-weaving looms have additionally been positioned to reminisce the traditional artwork of manufacturing the fragile cloth.
The Exchange TRX normal supervisor Trevor Hill mentioned the avenue conjures up to develop into a cultural hub, drawing inspirations from the ‘Silk Story’. — Picture courtesy of The Exchange TRX
The Exchange TRX normal supervisor Trevor Hill mentioned the mall conjures up to be a cultural hub, comparable to how silk bridged civilisations between the East and the West.
“From its origins in China to the way it linked nations and other people, the silk heritage actually matches our positioning and what we aspire to be.
“Starting from the Lunar New Year, we can be dropping surprises for the assorted communities in Malaysia practically each month,” Hill instructed eNews Malaysia, after launching the Silk Story marketing campaign yesterday.
Hill mentioned the footfall to the mall has exceeded expectations because it opened its doorways final November and the tenancy fee has reached 100 per cent.
“The Aurum luxurious boutique cinema can be opening in February and extra watch shops and eating places are set to open quickly,” he mentioned.
For the festive season, The Exchange TRX will roll out craft workshops that can permit patrons to have interaction with silk in a hands-on means.
During weekends, the mall will host performances, together with conventional dragon and acrobatic lion dances in addition to silk dances, — Picture courtesy of The Exchange TRX
Several performances can even be held on weekends, starting from an Oriental music ensemble, conventional dragon and acrobatic lion dances, silk dances and a Lunar New Year efficiency by Taylor’s International School.
Together with Uniqlo, The Exchange TRX can be donating T-shirts from the model’s newest Lunar New Year Utme! assortment to 50 youngsters.
Each little one will obtain a uniquely customised T-shirt primarily based on their zodiac signal.
Likewise, the mall will staff up with upscale grocery store Mercato to present Lunar New Year goodies for 100 households with the Suriana Welfare Society Malaysia.
Besides that, patrons who spend RM388 in a single receipt will obtain an intricately designed angpow packet set.
Meanwhile, UOB or Citi-branded cardmembers who spend RM2,288 in two receipts will obtain a lavish tea set alongside Seibu reward vouchers totalling RM200.
The Silk Story marketing campaign will run till February 18.
