While watching streaming content material can be frowned upon due to its solitary nature, the follow can even be thought to be a time for sharing. Seven out of 10 viewers (71%) see this exercise as a method of spending high quality time with their household, based on the “Stream 2024” report carried out by US streaming platform Tubi.
“An hour of streaming is an hour of high quality time. For many individuals, streaming creates shared moments, bringing folks collectively and creating content material communities,” the report explains. (All the extra motive to take a look at what’s new on Netflix, eh?)
But younger folks don’t restrict themselves to their household circle: greater than half (54%) of Generation Z choose to look at streaming content material with folks outdoors their family. According to the report, this mode of consumption is perceived by these younger folks as a way of socialising.
As such, 30% of them watch streaming content material when visiting pals; 21% chat through textual content with family members whereas watching the identical film, even when they’re not bodily collectively; and 13% achieve this on social media.
Streaming platforms had already sensed this phenomenon amongst shoppers. “Watch-party” options have been launched on streaming platforms equivalent to Disney+ and Prime Video, enabling a number of viewers to look at TV reveals or motion pictures concurrently.
While watching streaming content material can assist folks bond, a superb variety of viewers (68%) think about streaming as “me time”, self-care, or a possibility to bask in some alone time.
This can be a method, based on Tubi, of taking management of your free time, even when it typically results in “revenge bedtime” – sacrificing sleep to remain awake so long as attainable, in order to really feel as if you’re taking advantage of the day.
In reality, 52% of these surveyed choose to look at streaming content material at evening; 29% say their schedule is simply too busy to look at reveals throughout the day; and 27% see this as the one time to loosen up utterly.
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Check again in tomorrow for more information from the Tubi report!
