KUALA LUMPUR, Jan 18 — South Korean streetwear brand Acmé De La Vie (ADLV) marks a milestone in Malaysia with the launch of its first standalone store by The Melium Group.
ADLV is thought for its distinctive outsized graphic tees and being the streetwear brand of selection for Kpop idols like Lisa of Blackpink, Twice and Jeonghan of SEVENTEEN.
Located on the floor ground of IOI City Mall in Puchong, fashion-conscious Kpop followers can now buy ADLV’s signature items worn by their favorite idols.
The store’s current launch was graced by native actor Azrel Ismail, singer-songwriter Gaston Pong and TikTok stars Cabi, Jayden and Eros.
The occasion was livened up by newest pop hits blended by DJ Mingyi and the screams of consumers and visitors on the scream machine to get unique reductions.
Streetwear followers also can discover extra of ADLV’s collections on the multilabel store M Store Lab in Lalaport BBCC and Seibu at The Exchange TRX.
“I like ADLV due to their outsized and comfy match which I can put on repeatedly,” Azrel instructed eNews Malaysia.
“This new store provides a wide selection of every part that’s nice in regards to the brand and provides everybody an opportunity to get their cool items.”
Created by Jinmo Goo and Jaemo Goo, Acmé De La Vie which is French for ‘the top of life’ goals to mix informal streetwear with luxurious high quality.
Its first BABYFACE print t-shirts gained recognition in Seoul and was quickly noticed on members of widespread Kpop teams Super Junior, EXO and Red Velvet.
ADLV opened its first flagship in Seoul in 2017 and has since opened subsequent flagships in China and Australia to cater to its rising recognition.
Local celebrities and social media influencers on the current store opening of ADLV. — Picture courtesy of The Melium Group
