KUALA LUMPUR, Sept 18 — South Korean lady group NewJeans was lately appointed as denim big Levi’s international ambassadors.
Ever since then, the favored Ok-pop group has been celebrating the 150th anniversary of the model’s 501 denims. It is, in spite of everything, the unique template from which all different denims have descended.
With a brand new range of 501 matches and seasonal seems, NewJeans and Levi’s are encouraging followers to precise their distinctive type by showcasing other ways to customize their denims.
“It’s been so rewarding to accomplice with a model that has each an unimaginable previous and appears in direction of the long run,” mentioned NewJeans in a press release.
“This marketing campaign encourages folks to find and specific their distinctive type by exhibiting the other ways you may put on Levi’s 501 denims and actually make them your individual,” the group added.
To accompany the marketing campaign, a brand new movie exhibits NewJeans selecting and customising their items, and finishing their seems with equipment. At the tip, they flip to the viewers to ask, “How will you put on yours?”
Separate marketing campaign movies characteristic NewJeans exhibiting off their seasonal seems. For ‘chilly climate’ seems, the essence of NewJeans members is captured in Ribcage Wide Leg Women’s Jeans, Low Loose Jeans and Ankle Column Skirts.
That similar vibe is showcased with the ladies carrying Baggy Cargo pants, shorts and Baggy Dad Jeans in opposition to cool-coloured backdrops, making a summer season atmosphere.
Bespoke items worn by 4 fashions on the native launch, held at Levi’s Suria KLCC retailer. — Photo courtesy of Levi’s
The Malaysian launch came about on the Levi’s Suria KLCC retailer the place company considered the precise wardrobe worn by NewJeans in addition to bespoke items (that mirrored the personalised denims) worn by 4 native fashions. Guests additionally chosen their very own pair of denims to be customised with the Levi’s x Newjeans color patch.
You can now get your denims customised with the Levi’s x Newjeans color patch. — Photo courtesy of Levi’s
“We know our followers can take these garments in some actually distinctive instructions and we will’t wait to see what they arrive up with!” mentioned NewJeans.
The 501 matches can be found worldwide in Levi’s shops and http://www.levi.com.my.
