KUALA LUMPUR, April 24 — For its annual Earth Hour motion, Hard Rock Hotel Desaru Coast and Hard Rock International as soon as once more stood in help of world conservation chief World Wildlife Fund (WWF), bringing the model’s ‘Save The Planet’ motto to life.
Recently, Hard Rock Hotels, Cafes and Casinos across the globe participated by “going darkish” for one hour beginning at 8:30pm native time.
In partnership with JungleWalla Desaru, Hard Rock Hotel Desaru Coast ignited the wild with its new conservation initiative aimed toward rewilding Desaru Coast and its surrounding forests.
Building upon the inspiration of music and sustainability, the resort’s ‘Amplified Acoustics’ venture targeted on two very important conservation efforts: Photography Documentation and Bioacoustics.
Bonnie Yap (centre) throughout a mangrove tour in Sungai Lebam. — Picture courtesy of Hard Rock Hotel Desaru Coast
Photography documentation
In an effort to lift consciousness about wildlife conservation in Desaru Coast, the resort gathered 4 native photographers: Bonnie Yap, Peter Ong, Yusuf Madi and Sanjitpaal Singh.
The award-winning photographers captured the dynamic ecosystem of Desaru Coast, aiming to establish wildlife species and doc their habitats in varied places.
This collaboration marked a pivotal second for the resort as Malaysia’s high wildlife photographers united for a similar trigger.
“I loved the vitality of the group and everybody sharing their data about wildlife conservation,” mentioned Yap.
“It’s commendable that the lodge continues this yearly occasion and organises mangrove excursions to assist company respect the encompassing pure atmosphere,” she added.
Ong agreed, saying: “I’m so glad to see wildlife nonetheless has a place there.
“We can develop sustainably and responsibly in order that people are nonetheless in a position to take pleasure in themselves comfortably while making certain there may be sufficient dwelling area for the wildlife who got here earlier than us.”
A closeup shot of Stork-Billed Kingfisher. — Picture by Peter Ong
Photographs captured throughout this expedition is not going to solely showcase by way of an exhibition on the resort but additionally despatched for additional analysis, contributing to the broader understanding and conservation efforts of Desaru Coast’s biodiversity.
Bioacoustics Music
Considered the center of Hard Rock’s DNA, the resort delved into the realm of sound by recording the pure symphony of Desaru Coast’s wilderness.
This modern method not solely reinforces the lodge’s commitment to music and sound but additionally emphasises the significance of environmental conservation.
By recording the varied soundscapes of Desaru Coast’s ecosystems, researchers can decipher and perceive the language of the forests extra successfully.
Leading the cost
According to Hard Rock Hotel Desaru Coast basic supervisor Murray Aitken, the resort is able to amplify its commitment towards environmental conservation and make a lasting impact on Desaru Coast’s biodiversity.
“We’re excited to guide the cost on this initiative, uniting people captivated with each music and nature to drive ahead conservation endeavours that align with our core values,” mentioned Aitken.
“Through the highly effective mediums of pictures documentation and bioacoustics, we imagine we are able to make a vital distinction long-term,” he added.
(From left) Yana, Aitken, Ong, Yap, Sanjitpaal, Yusuf and the resort’s director of gross sales and advertising and marketing Sharon Teo. — Picture courtesy of Hard Rock Hotel Desaru Coast
According to the resort’s sustainability supervisor Siti Norazliyana (Yana), capturing the essence of Desaru Coast’s wildlife and ecosystems by way of pictures is not going to solely increase consciousness however contribute useful knowledge for analysis and conservation efforts.
“Similarly, bioacoustics permits us to delve into the intricate soundscape of the atmosphere, offering insights into the well being and dynamics of the ecosystem,” she mentioned.
The resort additionally teamed up with Canon to supply company a probability to discover the wildlife surrounding its premises utilizing Canon cameras without cost.
Participants have been invited to share three pictures captured throughout their lodge keep and the very best pictures have been displayed throughout Earth Hour. The {photograph} with essentially the most votes obtained a keep on the resort.
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