KUALA LUMPUR, June 20 — French luxury jewellery and watch brand Fred Joaillier, extra famously generally known as FRED, has lastly arrived in Malaysia.
Its first Malaysian store is prominently situated on the bottom ground of Seibu The Exchange TRX.
Founded in Paris in 1936 by Fred Samuel, the corporate now has greater than 50 retailers worldwide and shops in 30 nations.
As properly as being the ‘Sunshine Jeweller’, FRED is also called the jeweller of audacity and innovation.
In pink gold outlined by various diamond pavé settings, every necklace conceals a message. — Picture courtesy of FRED
Continuing the visionary legacy of its founder, the brand has launched a know-how that illuminates a hidden message throughout the Pretty Woman Sunlight Message necklaces, revealed solely by gentle.
This course of, generally employed within the watchmaking trade and the manufacturing of banknotes, makes its debut on the earth of jewellery.
Exclusively for FRED, this know-how transforms the Pretty Woman necklace; its heart-shaped pendant conceals love messages that reveal themselves solely when touched by gentle.
To obtain this feat, the FRED workshops engrave the necklace’s floor at a selected level decided by the Rayform know-how and its algorithm’s calculations.
Nearly imperceptible to the bare eye, this refined engraving is crafted on the again of the Pretty Woman necklace.
The message is barely revealed when the sunshine hits its facet in an impact harking back to the solar’s reflections on the ocean.
In pink gold outlined by various diamond pavé settings, every necklace conceals a message, from “I Love You” to “Amour”.
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